The term ‘rainbow nation’ was coined by the Late Archbishop Desmond Tutu as a reference to the newly democratic South Africa. South Africans fondly refer to themselves as the rainbow nation due to the immense diversity in cultures the country possesses. The richness and abundance of culture and wildlife has just been further expressed through the art produced within the country.

The aim of this campaign is for Artiste Culture to create interesting and informative content about the art industry in South Africa. This will be achieved through conducting interviews with South African artists and galleries to learn about their unique stories. The interviews will be published on our YouTube and in written form on our blog. This campaign will give South African art professionals a global platform to tell their stories and show their work attracting potential collectors, collaborators and patrons on an international scale.